12 month FTC (Maternity Cover)

The Director of Ecommerce will be responsible for leading the direct-to-consumer (D2C) ecommerce strategy and operations, driving growth across both the D2C platform and Amazon channels. This role requires a strategic leader with deep commercial acumen, an ability to manage a high-performing team, and a proven track record in ecommerce management. The Ecommerce Director will own the full P&L, ensuring the achievement of ambitious sales and profitability targets, while optimising customer acquisition, retention, and the overall digital customer experience.

This is an exciting opportunity for a highly motivated and commercially savvy ecommerce leader to drive growth in a fast-paced, hyper-growth environment. The successful candidate will be instrumental in shaping the future of the brand’s ecommerce presence, ensuring both short-term success and long-term sustainability.

Key Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive D2C ecommerce strategy aligned with business and financial goals.

• Own and manage the full P&L, including sales forecasting, direct costs, and marketing investment, ensuring achievement of customer acquisition targets.

• Identify and act on market opportunities within skincare and ecommerce to drive growth and maintain a competitive edge.

Commercial & Channel Management:

• Oversee trading performance across D2C and Amazon channels, ensuring sales targets are met while safeguarding profitability.

• Lead the development and execution of trade and marketing plans, including new product launches and promotional activities for D2C and Amazon.

• Ensure optimum product assortment across D2C and Amazon, based on an understanding of channel-specific consumer preferences.

• Manage the key relationship with the Amazon agency to ensure smooth operational and commercial running of the channel.

Customer Acquisition & Retention:

• Oversee customer acquisition efforts, utilizing a broad mix of paid media channels, including paid search, social, affiliates, and influencer partnerships.

• Collaborate with the Head of Acquisition to meet ambitious customer acquisition targets and maximize return on investment (ROI).

• Support the Head of Retention in delivering key retention initiatives to maximise engagement and recurring revenues from the customer base.

Customer Experience & Digital Operations:

• Ensure best-in-class customer experience through seamless UX, checkout, and post-purchase services.

• Identify digital development requirements to support D2C business growth, collaborating with the digital team to deliver these on time and to the highest quality.

• Collaborate with supply chain, logistics, and customer service teams to optimise the end-to-end customer journey.

Team Leadership:

• Lead, mentor, and develop a high-performing team of nine, with three direct reports.

• Promote a culture of innovation, commerciality, and continuous improvement within the team.

• Set clear goals and provide regular feedback, conducting formal performance reviews to drive team development.

Key Skills & Experience:

• Proven experience as an Ecommerce Director or in a similar senior leadership role within ecommerce.

• Strong commercial acumen with a track record of driving significant revenue growth, particularly in the D2C space.

• Experience managing and growing a D2C business with a focus on P&L management, sales, cost control, and profit delivery.

• Experience in managing an Amazon business, including 3P models and outsourced agencies, is preferred but not essential.

• In-depth understanding of digital marketing, online trading, and performance levers that drive ecommerce success.

• Exceptional leadership and people management skills, with experience leading teams.

• Data-driven, highly numerical, and commercial mindset.

• Excellent stakeholder management, with experience communicating with and influencing senior stakeholders.

Desirable Experience:

• Managing a > £20M D2C business with a proven track record of > 50% year-on-year growth.

• Overseeing a > £5M Amazon business, with a 3P model managed via an outsourced agency.

• A D2C generalist leader, able to drive growth and innovation across all aspects of the ecommerce business.

About us

Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.

Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.

Culture & Benefits

We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we are!

Some of the perks of being part of the Medik8 team include:
- 25 days holiday + bank holidays
- Flexible & Hybrid working
- Private Medical Insurance + Mental Health support
- Employee Assistance Program (EAP)
- Annual Performance Bonus
- Long Service Awards
- 75% discount + Annual Product Allowance
- Flexible Career opportunities
- Up-skilling support + regular Lunch & Learns
- 2 Volunteering days per year
- Matched Charitable Giving Scheme



Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.


At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.

Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60% of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!