Senior Brand Marketing Manager - EMEA & RoW
Salary: £65,000 + discretionary annual bonus
Location: London, UK (Hybrid)
Contract Type: Full-time, Permanent
About the Role
Medik8 is transforming the skincare industry with science-backed technology and clinically proven formulas. Operating with low egos and high standards, our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.
As our Senior Brand Marketing Manager (EMEA & RoW), you will serve as the primary custodian of our brand story and the core operational engine powering our New Product Launch (NPL) roadmap across Europe, the Middle East, Africa, and Rest of World markets. Reporting directly to the Head of Marketing, EMEA & RoW, you will own the regional end-to-end NPD stage-gate process, orchestrate 360° omnichannel brand campaigns, and set best-in-class visual merchandising standards across all retail and distributor partners.
If you thrive at the intersection of creative brand storytelling and rigorous commercial project management, this role offers an exceptional platform to shape regional expansion within a high-growth, B Corp™ certified global skincare brand.
In More Detail, Your Role Will Include:
NPD Stage-Gate Launch Leadership: Lead and own the regional stage-gate process from brief through to counter launch; coordinate launch deliverables (trade sell-in decks, VM elements, PR samples, training toolkits) across a single master critical path.
360° Regional Campaign Delivery: Build and execute the annual EMEA & RoW brand campaign calendar; map hero SKU moments and seasonal activations across OOH, paid media, influencer seeding, and physical retail.
Visual Merchandising & POS Frameworks: Set regional VM guidelines in collaboration with the Global VM team; oversee display artwork approvals, manage POS specifications, and conduct regular retail execution audits.
Commercial & Supply Chain Forecasting: Partner with Demand Planning and Commercial teams on volume forecasting for core launches; identify operational risks and establish mitigating actions at least eight weeks prior to market rollout.
Cross-Functional Collaboration & Budgeting: Chair regular cross-functional marketing syncs; act as the primary regional partner to Global Product teams; manage brand A&P expenditure, budget consolidation, and post-launch reviews (Weeks 4, 12, 26, 52).
Team Guidance & Mentorship: Lead and mentor a Brand Marketing Executive, fostering their professional growth while maintaining high execution standards during busy launch cycles.
What We Are Looking For
Our Commitment to Inclusion (The 60% Rule):
Research shows candidates from underrepresented backgrounds often only apply if they meet 100% of criteria. At Medik8, we care about potential and transferable talent. If you meet at least 60% of the essential criteria, we encourage you to apply!
Essential Criteria (What you definitely need):
NPD Stage-Gate & Launch Expertise: Demonstrable track record managing multi-market new product launch stage-gate processes, critical paths, and cross-functional go-to-market workflows.
Prestige Beauty / Skincare Affinity: Solid background in brand or product marketing within prestige skincare, cosmetics, or personal care environments.
360° Omnichannel Campaign Strategy: Proven experience delivering integrated brand marketing campaigns encompassing retail, earned PR, OOH, and digital channels.
Visual Merchandising & In-Store Execution: Practical understanding of retail visual merchandising guidelines, POS print production artwork sign-offs, and counter design principles.
Budget & Commercial Acumen: Experience managing brand A&P allocations, reviewing P&L campaign investments, and working with commercial teams on product sell-in and demand forecasting.
People Leadership: Experience formally managing, coaching, or mentoring direct reports in a collaborative, fast-paced environment.
Desirable Criteria (The 'nice-to-haves'):
Direct agency management experience across creative, production, and visual merchandising partners.
Experience working with third-party distributor models alongside direct retail accounts.
Working knowledge of modern project management tools (e.g., Asana, Monday.com, Smartsheet) or Digital Asset Management (DAM) platforms.
About us
Founded in 2009 by UK scientists and brothers, we are a British, B Corp™ certified skincare brand renowned for clinical results without compromise. Our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.
Culture & Benefits
We are a team of collaborative go-givers fuelled by a purpose-driven mentality. Innovation is at our core; we pride ourselves on doing everything in-house, challenging the norm and pushing the boundaries of possibility. We work with integrity and agility, ensuring our commitment to sustainability and quality is never compromised. Above all, we believe in community. Our diverse talents work cross-functionally because we know we achieve more together. It’s just who we are!
Some of the perks of being part of the Medik8 team include:
Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
Rewards: 75% Discount, Annual Performance Bonus, Long Service Awards.
Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.
Want to do a little more research before you apply?
Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.
Our BCorp Commitment to JEDI (Justice, Equity, Diversity & Inclusion)
At Medik8, we are committed to cultivating a diverse, equitable, and inclusive workplace where every individual feels respected, valued, and empowered. We believe a rich tapestry of backgrounds, cultures, and perspectives fuels the innovation behind our products.
Research shows many candidates only apply if they meet 100% of a job description, however, we use the "60% Rule": if you meet over 60% of the requirements and have the passion to learn the rest, we want to hear from you.
Our Inclusive Hiring Standards:
Fair Chance Hiring: To support systemic justice, we do not request criminal record or credit checks during the application stage (unless legally required for the role).
Blind Recruiting: We use anonymised CV screening to focus purely on your talent and reduce bias.
Disability Confident: As a Level 2 employer, we guarantee an interview to disabled applicants who meet the minimum role criteria.
Immigration Integrity: We welcome all applicants within current Home Office guidance on sponsorship and Right to Work. We never artificially manipulate role scopes or salaries to meet requirements.
Be your authentic self. Apply today.
- Department
- Global Markets EMEA & ROW
- Role
- Marketing
- Location
- Jan Head Office
- Salary
- £60,000/year